Racy Lingerie Sales Surge During Covid-19

Racy Lingerie Sales Surge During Covid-19

When lockdown began a few months ago, as some women adopted sweatpants and worn-in tees as a virtual uniform, others were buying apparel that’s considerably more alluring: lacy push-up bras, slinky thongs and other undergarments that are more characteristically reserved for PPE-free, socially undistanced activities. On La Perla’s website, for example, sales of the Ambra collection, an assortment of pieces that includes delicate balconette bras and high-cut panties adorned with French Leavers lace, increased 200% in the period between April 1 and mid-May compared with the six weeks that preceded…

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SCANDINAVIAN SUPERMODEL HELENA CHRISTENSEN STRIPS AT 51 FOR A STUNNING NEW PHOTO SHOOT

SCANDINAVIAN SUPERMODEL HELENA CHRISTENSEN STRIPS AT 51 FOR A STUNNING NEW PHOTO SHOOT

SUPERMODEL Helena Christensen has stripped totally naked at 51 for a stunning new photoshoot. The Danish beauty has graced more than 600 magazine covers and is sure to command attention for her latest covershoot with Harper’s Baazar Spain. The Scandinavian runway star posed completely nude in one shot as she wades through water with only a white piece of fabric to cover her modesty. In another photo, Helena donned a black sheer maxi dress from her ready-to-wear Staerk & Christensen collection while she playfully held her wet hair in an array of…

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CARLO CAPASA ELECTED PRESIDENT OF THE CAMERA DELLA MODA

CARLO CAPASA ELECTED PRESIDENT OF THE CAMERA DELLA MODA

The Camera Nazionale della Moda Italiana has re-elected Carlo Capasa as its president for a two-year term. The decision marks the third time that Capasa has been elected to manage the Camera, the governing body of the Italian runway seasons.  Capasa was elected unanimously at the annual assembly of the Camera on Thursday, as was the 15-member board of the organization. However, there were two changes in membership of the board: Remo Ruffini, the driving force behind Moncler, joined for the first time, replacing Brunello Cucinelli.  While Tomaso Trussardi also became a board…

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ZARA TO CLOSE UP TO 1,200 FASHION STORES AROUND THE WORLD

ZARA TO CLOSE UP TO 1,200 FASHION STORES AROUND THE WORLD

The owner of Zara is to close between 1,000 and 1,200 retail stores across the globe, outlining a plan to “reinforce all of its brands’ e-commerce capabilities”. Inditex, a Spanish multinational fashion group, operates more than 7,000 stores worldwide, owning brands including Zara, Zara Home, Massimo Dutti, Bershka, Pull and Bear and Oysho. In March, the clothing company announced it would be closing 3,785 shops globally after the coronavirus pandemic caused sales to plunge. Three months later, the firm has released a statement explaining how it plans to boost the online presence of its brands. However, hundreds of stores will be closed…

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CR Runway By Carine Roitfeld Takes Fashion Show Online

CR Runway By Carine Roitfeld Takes Fashion Show Online

Carine Roitfeld presented via Youtube the second edition of CR Runway, the first fashion show online. Was adapted to the needs imposed by the state of isolation, and social distancing. It is the first time it was carried out an event like that in the world of fashion, in collaboration with amfARthe foundation for aids research, and that on this occasion he was in charge of the fundraising for the fight against the covid-19. The pre-taped recording started with Derek Blasberg, head of fashion and beauty at the video-sharing platform, expressing his excitement to…

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Meet Trikini: The New Trend In Bikini Fashion In Post Coronavirus Beach Fashion

Meet Trikini: The New Trend In Bikini Fashion In Post Coronavirus Beach Fashion

We may not be able to get to the beach just yet, but many people are dreaming about when they can once again stick their toes in the sand. But when we’re able to take trips to the beach or pool, we’ll still have to stay safe and one Italian designer is doing her part to make it fashionable, too. Tiziana Scaramuzzo, owner of Elexia Beachwear, has created a bikini with a matching face mask, and she calls it the “trikini.” Tiziana Scaramuzzo, the designer behind small artisan Italian brand…

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London Fashion Week to Be launched as a “Digital Only Platform”

London Fashion Week to Be launched as a “Digital Only Platform”

The online event will be gender-neutral and open to all. After it was announced that London would join Paris in cancelling its men’s fashion week in June, the British Fashion Council has now revealed a new format for the event. According to a statement on Instagram, London Fashion Week is set to relaunch as a “digital only platform” that will be open to all and will cover both menswear and womenswear. The news that the new format will also include womenswear hints at further disruption to the fashion schedule, with women’s fashion weeks in September also…

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Italy’s Camera della Moda, Fashion Associations Urge End of Lockdown

Italy’s Camera della Moda, Fashion Associations Urge End of Lockdown

MILAN — On Friday evening, Italy’s Prime Minister Giuseppe Conte extended the country’s lockdown to May 3, which was largely expected. The lockdown to fight the coronavirus outbreak was first enforced on March 9 and was meant to be lifted on April 13. Italy has been heavily impacted by the COVID-19 outbreak and, despite an improvement in the curve of contagions, as of April 10, at least 147,577 citizens have been infected, and of these, 18,849 have died, according to the Civil Protection. Conte said only stationery shops, bookstores and stores that cater to infants and children…

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FEMALE SPORT STARS SHOW OFF IN LINGERIE

FEMALE SPORT STARS SHOW OFF IN LINGERIE

In the first move of its kind, the iconic lingerie brand has tapped British gold-medal gymnast Georgia-Mae Fenton, Canadian pole vaulter Alysha Newman, American gold-medal hurdler Queen Harrison-Claye, and American rock climber Sasha DiGiulian to star in its latest campaign. The ad sees gymnast Georgia May Fenton, pole vaulter Alysha Newman, hurdler Queen Harrison-Claye and rock climber Sasha Digiulian perform their sports in Agent Provocateur lingerie to the soundtrack of Yello’s “Oh Yeah” giving the ad an eighties workout vibe. The ad hasn’t been without controversy – The New York Times, for example, questioned whether…

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PRADA PLANS TO PRODUCE MEDICAL FACE MASKS

PRADA PLANS TO PRODUCE MEDICAL FACE MASKS

From hospitals to hand sanitiser, a number of big names from continental fashion capitals are turning their efforts towards the fight against the coronavirus. Will the American industry follow suit ? Prada is the latest big-name fashion brand to turn its production lines, usually focused on elegant blazers and blouses, to meet needs arising from the coronavirus crisis. Yesterday it said it would produce 110,000 masks by 6 April, while Gucci has said it will make more than 1m and Yves Saint Laurent and Balenciaga – both of which, like Gucci, are…

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