Lingerie brand shoots ‘the world’s most inclusive’ campaign featuring an amputee, trans woman, woman with alopecia, plus sized blogger and anorexia survivor
- Lingerie brand Curvy Kate has launched a diverse advertising campaign
- The New Sexy ads feature women with disabilities and of all shapes
- One model is an amputee, whilst another suffers from Alopecia
- A transgender woman is also featured, and an anorexia survivor
Curvy Kate, who have chosen to never employ professional models for their campaigns and instead use everyday women, said the new campaign was inspired by the lack of diversity in fashion.
According to a report by The Fashion Spot, out of 422 models involved in the largest Spring Summer 2016 ad campaigns 21.8 per cent were not white, 1.4 per cent were above a size 12 and only 0.2 per cent were transgender.
‘We know our customers don’t all look the same so why should our models? Why should boudoir lingerie just be reserved for a handful of society?,’ the brand’s Head of PR and Marketing, Hannah Isichei said.
‘We want women to look at our products and see them on a body they can relate to. Scantilly lingerie is for every woman and every body, so it’s important that our models reflect this attitude.’
Therese Hansson, a 25-year-old sufferer of alopecia, agrees with Ms Crisp, taking part in the shoot to show she won’t be held back.
‘People who have Alopecia tend to hide it by wearing wigs, but we need to embrace it so other people understand and accept it,’ she explained.
Other models featured include Stephania Van Cluysen, a transgender woman who was bullied for years, Georgina Horne, a plus-sized blogger, and Megan Jayne Crabbe, a recovered anorexic.
